Step one of your brand journey starts with answering questions about yourself and the vision you have for your coaching business. The purpose of the questionnaire is for me to gain insight into your business so that it will inform the visual direction of your brand identity.
This step is about aligning visuals to words. On boards in Pinterest, images of various elements will be pinned to communicate an essence of what you would like your brand identity to look and feel like. These elements are in regard to logo styles, colour palettes, fonts and photography.
The purpose of the mood board is to establish the overall look and feel for the brand. This step curates the visuals into refined mood boards. One mood board will be selected to be used as a guide to inform/inspire the design of the brand identity moving forward.
From the mood board the colour palette has been established, so now its exploring 2 - 3 primary logo options with variations, which may include a submark. Through design exploration of the logo, font choices will emerge, as well as pattern options.
Now the big moment has arrived! Most of the time, there is one clear 'winner' that stands out from the other options. Sometimes though, all options are equally great and a little time to sleep on it is required. This is a BIG step where you will make the final decision.
Upon final approval, all of the deliverables will be packaged up and saved out in their appropriate file formats. Now you'll have all of the elements that make up the visual language for your brand identity. The brand identity board is now a document that you can easily share with other vendors.
paige@paigesmith.ca
I designed this website in LeadPages
© 2025 Paige Smith Designs
